EOTO #2 Reaction

    Some things that I learned from EOTO #2 are echo chambers and online influencers. Echo chambers are an environment where a person encounter information or opinions that reflect their own beliefs.  Echo chambers can lead to narrow minded thinking and miss out on important information. Apart from echo chambers appearing on social media, they can also appear from family and friend groups. Echo cambers also affect politics negatively because people will only see one side of the story and not know about the other side, unless people actively look for them. 

    Online influencers include fashion, fitness, travel, etc. Some positive aspects of online influencers are having authenticity, trust with their viewers, diverse audience, effective marketing, and innovation and creativity. Online influencers allow products reach different audiences, allowing for growth of different businesses. Some negative aspects of online influencers are over commercialization, authenticity concerns, ethical concerns, and influencer fatigue. Since anyone can be an influencer, contents are very similar and leads to competition among the influencer, which can cause them to fake their content causing authenticity concerns for viewers.